NICE TO MEET YOU

We’re Antony & Nilin, cousins, co-founders & the people behind NATURUP.

We grew up in Kerala, the land of karikkin vellam — nariyal pani — tender coconut water. It was never a “health drink” to us. It was simply what you reached for when you were thirsty, tired or out in the heat.

Years later, a hospital visit changed the way we looked at that humble coconut forever.

THE PROBLEM

Why should the coconut have to travel with its water?

A hospital sign said: “Coconuts are not allowed inside.”

It made us wonder: if tender coconut water is so refreshing and naturally hydrating, why was there no convenient way to take it wherever you went?

So we set out to solve one simple problem: How do we make real tender coconut water convenient, portable and accessible?

THE DISCOVERY

Then we discovered the real power of the coconut.

What started as a search for convenience became a much bigger journey.

Through years of R&D, food science and experimentation, we realised that tender coconut water wasn’t just something we grew up drinking. It is nature’s OG electrolyte drink naturally containing water, electrolytes and nutrients that make it a powerful foundation for hydration.

75%

of Indians are dehydrated.

* Editorial in the Journal of the Association of Physicians of India highlighted that around 75% of Indians are dehydrated.

And the need is real.That changed our mission. We weren’t just trying to put coconut water in a sachet. We wanted to make better hydration accessible to more people.

From busy workdays and travel to workouts, outdoor days and everyday life, we believe hydration shouldn’t be complicated.

THE RESULT

India’s first coconut water-based hydration brand

We created NaturUp real tender coconut water transformed into convenient, coconut powered hydration for everyday hydration, energy and recovery, with no added sugar.

Today, we’re growing from Kerala to India and from India to the world, with one simple mission:

Make better hydration easier to reach — one coconut at a time.

It's your turn

Your day doesn't stop. Why should your hydration?

Better hydration starts with better choices. From busy mornings and long workdays to travel, workouts and everything in between, make coconut powered hydration part of your everyday routine.

Real tender coconut water. Essential electrolytes. No added sugar.

Better in. Better out.

Hydrate now

A decade of building, learning & innovating

It began with a hospital sign in Kerala: coconuts not allowed inside. If tender coconut water is this good for you, why is it so hard to carry with you?

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